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AFFILIATES

Why So Many People Fail In Affiliate Marketing

More and More people are lured into affiliate marketing and you might be one of them. Indeed, affiliate marketing is one of the most effective means of generating a full-time income through the Internet. It’s a fair deal between the merchandiser and his affiliates as both benefit from each sale materialized. Like in other kinds of business, a great deal of the profits in affiliate marketing depends on the affiliate’s advertising, promoting and selling strategies. Everyday, as affiliate marketing industry expands, competition heightens as well so an affiliate marketer must be creative enough to employ unique and effective ways to convince potential buyers to purchase or avail of the products and services offered.

Compared to traditional advertising practices, affiliate programs are more effective, risk-free and cost-efficient. But why do many people still fail in affiliate marketing? There are a lot of reasons and a lot of areas in the program to look into. The most critical aspect in the affiliate program is advertising. Many affiliate marketers fail in this aspect because they lack hard work, which is the most important thing in affiliate marketing and in all other kinds of business as well. Although it pays to be lucky, you cannot merely rely on it. Affiliate marketing isn’t as simple as directing customers to the business site. If you want to earn big, of course, you have to invest time and great amount of hard work in promoting the products. As earlier mentioned, the competition is very high and customers nowadays are very wise, too. After all, who doesn’t want to get the best purchase—that is, to pay less and get more in terms of quantity and quality.

Lack of preparation is also a reason why one fails in affiliate marketing, whether he is a merchandiser or an affiliate. Part of the preparation is researching. On the part of the merchant, he has to be highly selective in choosing the right affiliate websites for his affiliate program. In order to be sure he has the best choices, he must have exhausted his means in looking for highly interested affiliates whose sites are sure fit to his products and services. The affiliate site’s visitors must match his targeted customers. On the other hand, the affiliate marketer must likewise research on the good-paying merchandisers before he signs up for an affiliate program. He must ensure that the merchants’ products and services match his interests so he can give his full attention and dedication to the program. He can get valuable information by joining affiliate forums, comparing different affiliate programs and reading articles on affiliate marketing where he can get tips from experienced affiliate marketers on how to choose the best merchants and products with high conversion rate.

The website is a very important tool in the whole affiliate program. As an affiliate marketer, you should plan how your site is going to be, from domain name to the design, the lay-out, the content, and ads. Some users are particular about what they see at first glance and thus when they find your site ugly, they won’t read through the content even if your site has many things to say and offer. On the other hand, there those who want information more than anything else. Affiliate marketers with “rich-content” web sites are usually the ones who prosper in this business because the content improves traffic to the site. Websites with high quality contents—with relevant keywords and more importantly, right information about the product and not empty hyped-up advertisements—allow you to earn big in affiliate marketing even when you’re asleep. If you won’t be able to sustain the interest of your site visitor, you won’t be able to lead him to the merchants’ site. No click-through means no sale and thus, no income on your part.

Selecting a top level domain name is also crucial to the success of the affiliate program. Lots of affiliate sites don’t appear in the search engine results because they are deemed by affiliate managers as personal sites. Major search engines and directories would think of your site as transient ones and thus, they won’t list it in the directory. Before you decide on the domain name, know first what you are going to promote. Many fail because their sites are not appropriately named, so even when they feature the exact products the customer is looking for, the customer might think the site is not relevant and thus, won’t enter the site.

Above all, an affiliate marketer must be willing to learn more. Certainly, there are still a lot of things to learn and so an affiliate marketer must continue to educate himself so he can improve his marketing strategies. Many fail because they don’t grow in the business and they are merely concerned about earning big quickly. If you want long-term and highly satisfactory results, take time to learn the ins and outs of the business. Continue to improve your knowledge especially with the basics in affiliate marketing ranging from advertising to programming, web page development, and search engine optimization techniques. Likewise, study the needs and wants of your site users and how different merchandisers compete with each other.

Keep on trying; don’t get disappointed if your first attempts did not pay off. Thousands are attracted by the possibility of generating skyrocketing incomes through affiliate marketing and so they sign up in any affiliate program without carefully understanding every aspect of the business. When they don’t get instant results, they quit and sign up for another program and repeat the process of just copying links and referring them to others. When you sign up for an affiliate program, don’t expect to get rich in an instant. Work on your advertising strategies and be patient. You’ll never know how much you can get if you don’t persevere.

For more info: http://www.theanswerto.com/manohar
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Tags: Affiliate Marketing

What’s LinkShare, And Do You Need To Use It?

Online affiliate marketing is one of the most effective, cheapest and fastest ways to promote merchandise. With millions of people getting access to the Internet everyday, there’s a great chance for a merchant to introduce his products and services to a wider market, thereby, maximizing his revenue.

Likewise, affiliate marketing is an excellent way to generate full-time income for a home-based affiliate marketer. For someone who is jaded of going through a grueling eight-hour work routine, affiliate marketing offers a great opportunity to earn big without wearing himself out—physically, mentally and emotionally.

In affiliate marketing, both parties are benefited since as the merchant earns from each item sold, the marketer likewise earns a commission.

If you are interested in affiliate marketing but are finding it hard to look for affiliate programs, affiliates or merchants, you can start by checking sites of various affiliate networks. Many affiliate programs in the Internet are being offered through an affiliate program network, which acts as a link between the merchants and individual affiliates.

Among the most popular is LinkShare, it is through it that merchants and affiliates meet. LinkShare maintains and manages affiliate marketing programs for a great number of merchants with various kinds of businesses, products and services. It also has over 6,000 affiliate site members in its network. It gains profit from the set-up fees, monthly account maintenance fees and commissions.

Joining networks like LinkShare can be of great help in establishing your online marketing business. Whether you are a merchant or an affiliate marketer, you need to research well on your partners in order to choose the best for you.

LinkShare provides the facility of acquiring access to a large network of advertisers (merchants) who offer their affiliate programs to publishers (affiliates) who are willing to promote their products. In the same manner, it gives the merchants access to a large network of affiliates who are searching for affiliate marketing opportunities.

LinkShare is especially beneficial for an affiliate in choosing his partners since he can find his options all in one location. It would be easier for him to compare products, commission rates and other benefits given by the merchant. The merchant usually just waits for interested affiliates to sign up in his affiliate marketing program but being in the network increases his chance to promote his products to a larger market, thus, maximizing his potential to gain huge profit.

To help you decide whether to use large affiliate networks such as LinkShare or not, let us try to look deeper into its positive and negative sides. The primary advantage of LinkShare to you as an affiliate is convenience.

As earlier mentioned, you find different pieces of information about your choices simultaneously all in a single location, so you save time and effort looking for affiliate programs or merchants.

It’s also easier to track your business partner’s performance through monthly reports and statements, as well as its sales and commission rates, so you know whether the affiliate program is still worth continuing. If you have signed up for several affiliate programs, you can check all your statistics for each merchandiser you are affiliated with by logging in just once.

LinkShare helps you manage and maintain all records of your visitors’ click-throughs and sales transaction. It takes care of your commissions and gives it to you monthly in lump sum. Especially when you have more than one merchant partner, it would be easier for you to manage your accounts and track your earnings when you are affiliated through a marketing program network.
Furthermore, every information you get is accurate and secured, so you are protected from all the risk you might encounter. Above all, you can enjoy LinkShare’s benefits for free. You just have to go to their site and register your website. Instantly, you get access to a great variety of affiliate programs available for you.

So, what’s on the negative side? Although, it is indeed helpful to join affiliate marketing networks such as LinkShare, there are some disadvantages, too.

For one, merchants offer lower commissions to affiliates who partner with them through the third party program network. This because they still have to pay for the use of service and the technology provided by LinkShare.

Direct partnership with the merchant cuts costs of advertising through the network and so the affiliate has bigger potential to earn more. Moreover, it is possible that your payment may be delayed for a month or more since program networks would pay you only after the advertiser or the merchant has paid them.

Do you need to use LinkShare or other networks? It depends, actually. You can opt for direct partnership with the merchant, but this choice is not applicable all the time. There are a lot of merchandisers who offer their affiliate program only through affiliate program networks and thus, you have no choice other than joining the network to get into the affiliate marketing program.

So you are faced with “take it or leave it” situation. But LinkShare and other program networks are not that disadvantageous. After all, whether you join it or not, earning big would depend more on your promotional strategies and persistence.

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Tags: Affiliate Marketing

Why You Should Promote Residual Affiliate Programs

Are you a webmaster in need of additional income? Or are you planning to set up an online business but you still don’t have any product to sell? If so, affiliate marketing may be the best solution for your problems. With affiliate marketing, you won’t need to worry about the products you have to sell. All you need to have is a website with sufficient contents that are related to the products of a certain online company offering affiliate programs. By becoming a member of the program, or by becoming an affiliate, you can start earning a certain amount of money right away!

Affiliate marketing is some sort of business relationship established between a merchant and his affiliates. In affiliate marketing, an affiliate agrees to direct some traffic to a merchant’s website. If that traffic is converted into some kind of action, like a visitor purchasing a product on the merchant’s website or a visitor becoming a lead for the company, the affiliate who directed the traffic will be compensated. Compensation may take the form of either a percentage sales commission for the sales generated or a fixed fee predetermined upon the application of the affiliate on the merchant’s affiliate program.

Promising a lot of benefits both for the merchants and the affiliates, affiliate marketing has become one of the most popular online marketing methods today. In fact, almost every merchant or retailer site today offers an affiliate program that any one can join into. Most retailers would entice people to become affiliates or members of their program by promising great benefits like large commissions, lifetime commissions, click through incomes and a lot of other benefits. But would all these affiliate programs bring off the same benefits?

Most affiliate programs would pay you, as an affiliate, a one-time commission for every sale or lead you brought to the merchant’s website. Commissions for this kind of affiliate programs are usually large, ranging from 15% to a high of about 60%. Other affiliate programs would pay you a fixed fee for every click through or traffic you send to the merchant’s site. Programs like this often pay a smaller fee for every click through, usually not getting any larger than half a dollar. The good thing about this kind of program, however, is that the visitor won’t have to purchase anything in order for the affiliate to get compensated.

Another type of affiliate program is the residual income affiliate program. Residual affiliate programs usually pay only a small percentage of sales commission for every sale directed by the affiliate to the merchant’s site. This commission often comes only in the range of 10% to 20% sales commission. Because of this, many people ignore residual affiliate program and would rather opt for the high paying one-time commission affiliate program. Are these people making a mistake, or are they making the right decision?

We can’t tell, for sure, if people are making a mistake by choosing a high paying one-time commission affiliate program. But we can definitely say that they are making a large mistake if they ignore residual affiliate programs. Residual affiliate programs would indeed pay at a lower rate, but merchants offering such kind of programs would generally pay you regular and ongoing commissions for a single affiliate initiated sale! That means, for the same effort you made in promoting a particular affiliate program, you get paid only once in a one-time commission program, and a regular and ongoing commission for a residual program!

So, are the benefits of promoting residual affiliate programs clearer to you now? Or are they still vague? If they are still vague, then let’s make them a bit clearer with this example.

Suppose there are two online merchants both offering web hosting services on their sites. The first merchant offers a one-time commission type of affiliate program that pays $80 for every single affiliate initiated sale. The second merchant also offers an affiliate program, but this time a residual affiliate program that pays only $10 for every single affiliate initiated sale. As an affiliate, we may get attracted at once at what the first merchant is offering, as $80 is definitely a lot larger than $10. But by thinking things over before actually getting into them, one may be able to see that the second merchant is offering us more opportunity to earn a larger amount of money.

Supposed you have directed traffic to the merchant and it converted into a sale, you’ll get paid once by the first merchant for the sale you have initiated. But with the second merchant, you’ll get paid monthly for as long as the customer you have referred to the merchant continues to avail of the web hosting service. That means that for the same effort of getting one customer to avail of the merchant’s service, you get paid monthly in residual affiliate programs while you only get paid once in a one-time commission type of affiliate programs.

So, are residual affiliate programs worth promoting? Definitely yes, because you virtually get more money from these types of affiliate programs in the long run! And would residual affiliate programs work best for you? Probably not, probably yes. It is not really for me to tell. But with the benefits that residual affiliate marketing can provide, it would really be unwise to ignore such programs.

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Tags: Affiliate Marketing

What Affiliate Marketing Mentors to Follow, and Why?

Affiliate marketing has been in the Internet industry for quite sometime now and it is among the most popular tools used by many online entrepreneurs today. It is a great option for those who want to put up an online business quickly and cheaply. However, there is still a large number of the population who knows a little or even nothing about it. And most of the people who have just discovered this business usually assume that they can easily make big bucks out of it. Well, they’re definitely wrong.

To be successful in affiliate marketing business is not an easy task and it will never happen overnight. It’s just like an ongoing assignment where you need to find out and try various advertising strategies and tactics. This may even require you to sign-up with numerous affiliate programs just to determine which merchants performs well.

Another misconception that affiliates have ‘bout this kind of business is that they expect to gain more if they place about 20 affiliated banners on just one niche. Well it will not really work the way you think it would because once your site is flooded with too many banners, it will look like a link farm and visitors won’t be interested and won’t even bother clicking on any of those banners. So if you really want to promote several affiliate programs in your website, make sure that they jive with the theme and topic of the rest of the content on your niche. Bear in mind that three or four affiliated links in your site are enough, depending on the size of the web page.

There are also some who think that if they add affiliate materials to their site, they can receive sales right away. Maybe they just don’t know that affiliate marketing is all about advertising. If there’s no traffic coming to your site, how can you expect to get any sales? Remember that the more you advertise your affiliate link or the site where the affiliate links are placed, the more clickthru’s these links are likely to receive.

If you want to be involved or you’ve already joined an affiliate program, but you have the above misconceptions regarding affiliate marketing, then, you might need a mentor to help you figure out where to start and what to do in order to succeed.

In the dictionary, the word mentor is defined as a wise and trusted teacher or counselor. Usually, these persons are experts in the field they are into. They can give expert advice and guidance as well as supervision to another person. So when we say affiliate marketing mentors, they are experienced counselors that have made affiliate marketing their specialty. Affiliate marketing mentors can be those persons that have already been successful in affiliate marketing and are always willing to share their experienced-based knowledge from the viewpoint of both the affiliates and the web merchants. And that’s the reason why we come up with this page. It is aimed to give you the stuffs that affiliate mentors should possess and follow and why do they need these things.

Of course, it is good for an affiliate marketing mentor to know and apply some theories and generalities regarding your business but there’s nothing more helpful and effective than telling the client what works today and what are the things that could probably work in the future and if the trend changes. As a mentor, you should be one of the sources of knowledge for your client and the first one to teach them on how to generate more affiliate income. You too, need to be knowledgeable and equipped with the keys to success for affiliate marketers as well as for merchants. And you should guide your clients as they try to do the things that can help boost their profit because once they do well in that business, it can be counted as one of your great achievements. This also makes you a successful mentor.

There are some articles on affiliate marketing that says, in order to be triumphant in affiliate marketing business, you need to encompass and develop these traits: persistence, patience and thirst for knowledge. And as a mentor, it is your job to help your clients take in these traits within themselves. Once they’ve already developed the abovementioned character, it’ll be very easy for you to explain to them that attaining success in affiliate marketing requires sweat, blood and of course, hefty time commitment. These traits will also teach them not to give up.

Moreover, before you train your client to be proficient in search engine optimization, link exchanges, email marketing, newsletter marketing, reciprocal exchanges and advertising in forums, you should first become expert on these fields. They will surely find it hard to learn these things alone and without supervision from the one who knows best. So make sure that you are knowledgeable on these things before you accept any invitation to be a mentor. Yes, being a mentor is way harder than succeeding in affiliate marketing but this task is very rewarding especially if your client become victorious. The failure of your client is your failure too so you must do your very best to be able to bring your client on the road to success. Again, it is never an easy task and there’s nothing you can do about it. After all, that’s what affiliate marketing mentors are for.

Tags: Affiliate Marketing

What Is Niche Marketing, and Do You Need It?

In ecology, a niche refers to the place or position occupied by an organism or a population within an ecological community called the ecosystem. It is the term which defines the role the organism or the population plays in the general scheme of things. The niche an organism or a population holds is the one responsible for dictating the ability of the species to survive. It is the one which spells whether an organism or a population will perish or thrive.

In marketing, a niche refers to a service or a product that occupies a special area of demand. It is that small corner in the market that accounts for a certain kind of specialty concerning an unmet customer need. To be able to attract a strong, solid market, the choice of a niche product should ultimately complement the website one owns. It is through this scheme that he is able to generate a specific market for the niche product he is trying to sell.

Niches are involved in niche marketing, the process of finding market segments that are small but potentially profitable nonetheless. To maintain a profitable quantity of sales, this marketing strategy relies on increasing the loyalty of customers so that their corporate objectives will be met or surpassed. Illustrative of this is the fact that the quality of the product or service sold will generate customer satisfaction and, consequently, customer loyalty. The result is profitability garnered through a solid market base that trusts in the ability of the product or service to really deliver.

One of the great things about niche marketing is that it encourages those who indulge in it to be unique and one-of-a-kind. Here one is not forced into the lion’s den and made to compete against established marketers. He is made to occupy a strong and secure position that ultimately wins him a real place in the market. Niche marketing differs from other online marketing strategies because this particular quality allows it to operate almost autonomously and without having to contend with corporate sharks that tear each other to pieces.

One of the most important things that should be thought over by those involved in this type of business is the niche business that is going to be involved in the process. It is important to consider the type of business that one is going to work on to be able to ensure himself of the success that he hopes to have. It is also important for him to know everything about the niche business at hand. Learning the tricks of the trade in is one of the things that one could do to make a niche business prosper tremendously.

Being able to reach the niche market is another consideration to make. In doing so, one should know the exact phrases that people are searching for. The use of tools can help a lot in knowing the type of keywords that should be used to make the business profitable. Targeting the right keywords does a lot in making this type of business soar.

Those who engage in niche marketing know that determining the potential of a niche before doing everything else is a must if one wants to save all the time and effort that might be wasted if he plunges into everything head on. Building a niche marketing site that proves to be profitable should be done after an unsatisfied customer demand is identified, and marketing the site appropriately by reaching out to customers the best possible way is what niche marketers should consider if they want their business to reach skyrocketing success.

Is niche marketing needed in a world teeming with a hundred like systems designed for people to make money online? Those who know how the system works will answer in the affirmative, because niche marketing is the only system capable of filling up a gaping hole in the market by catering to the unsatisfied needs of customers - needs that are usually not given notice by those in the big league. Though niche marketing, one is able to gain a foothold in the market by being a needle in a haystack. Small and inconspicuous it may be, but its ability to sting someone so madly once it is found will render him more than surprised.

For more info: http://www.theanswerto.com/manohar
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Tags: Affiliate Marketing

 

 

 

 

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Veg Recipe

PUDINA PANEER

Paneer cooked in a rich gravy flavoured with mint  

Preparation Time :5 minutes  

Cooking Time :12-15 minutes  

Servings :4


Ingredients


Method  

Heatoil in a pan. Add black cardamoms, green cardamoms, cloves, blackpeppercorns and cinnamon and sauté. Add broken green chillies, gratedonions and continue to sauté till the onions brown lightly.Tie up the mint sprigs together and add to the pan. Bruise the leaveslightly, add one and a half cups of water and mix. Add poppy seed pasteand mix. Add salt and bring the gravy to a boil. Let it simmer forthree to four minutes.Take the mint sprigs out and add the paneer triangles. Mix with a lighthand and cook for three to four minutes or till the paneer trianglesare heated through.Add fresh cream and take it off the heat.Serve hot.




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Ten Tips ToTurbo-Charge Your Income

 

Ten Tips ToTurbo-Charge Your Income

Small Action Steps That Will Make A Difference To Any Home-BasedBusiness

by Elizabeth H. Cottrell, IAHBE Editor

The New Year always brings optimism, good intentions, freshstarts, and a few new actions. Invariably,however, we get bogged down in the same old routines, excuses, patterns, anddelusions. As I write this, it is early 2009 and I am 58 years old (for a few moremonths). I have been putting some professional priorities on theback burner for far too long and I am declaring to you right nowthat this is going to be my year to begin breaking free from old, worn-outways. The checklist in this article, though written in the context of a newyear’s resolutions, is timeless and can be used at any time of the year, anyyear of the century. The operative word in the subtitle is “action.” Until youput something into action, it won’t help you. The next operative word is“small.” None of these things, by themselves, is hard to do. So there’s noexcuse!

1. Spend some timethinking. Thisexercise will help you focus your efforts and save you a tremendous amount oftime down the road by enabling you to prioritize better and work smarter. It’s astep that we so often hate to take because we think we don’t have time. TAKE THE TIME for this step.

Carveout an hour or two, preferably a morning or an afternoon. Don’t answer calls; don’t check e-mails; gointo a room by yourself with a legal pad and ask yourself thefollowing questions and write down the answers:

What am I really good at? What things do others comment on that I do well?Of all the things that I do in a week (month, year in my business), what things really give me satisfaction…make my heart sing?Of all the things that I do in my business, what things do I really dislike the most?Which clients or client jobs give me the most satisfaction? Which give me the most heartburn?Which products or services in my business offer the most return for my time invested?Now,look at your answers and compare them to the ways you are spending your time.If you’re spending too much time on things that you’re not good at or thingsthat you don’t like doing or things that don’t return much income, then it’stime to delegate or drop some things off of your “To Do” list.

2. “Systematize,Automate, and Delegate.” Andy Jenkins teaches this strategy for workingsmarter. He says to make a list of everything you do in your business day today and then break it down into discrete tasks, as detailed as possible. Thiswill take many pages (he says for him, it was 35 pages), but when you’refinished, you can look for patterns and find things to automate and otherthings to delegate. Read his excellent blog entry (see Sources below) fordetails on how to get your business running much more smoothly.

3. Increaseyour fees or prices by at least 10-15% right now. Home-based entrepreneursare famous for under-pricing the market. They have a misguided sense that theyhave to charge less to compete with “the big guys.” Not so! Before you freakout completely from this advice to increase your fees, do the math. In orderfor you to LOSE money by raising your price 15%, you’d have to lose 33% of ALLof your sales for that particular service or product. You may lose a fewclients, but research shows that most of your clients won’t even notice; infact, you are much more likely to increase your income and gain other clientswho will be attracted by the intangible fact that you value yourself enough tocharge appropriately for your product or service.

4.Add value to your current products or services. This is the secret to offsetting anypotentially negative aspects to raising your prices. The result will not onlyincrease sales but will increase customer satisfaction in their perception ofwhat they are buying. Read Jenkins and Lemberg’s “MBA in a Box” (see Sourcesbelow) to find out how to add so much value to your offering that a priceincrease will seem like a great deal to your customers. The gist of theiradvice is to remember that you’re not just selling a product or service.There’s a lot that goes along with that, and we—as sellers—need to remind ourcustomers how much value there already is in such things as extra features,delivery, installation, your customer service, your reputation, your guarantee,convenience, terms, etc. Note that we’re not adding cost to the product orservice, we’re just painting a more accurate picture to the customer of thetrue value of what they’re buying.

5. Revivean untapped source of clients by sending an e-mail, postcard, or letter to everyone withwhom you have ever done business and bring them up to date with your currentproducts and services, providing them with your current contact information,Website, and e-mail. Andy Jenkins says to make it sort of like a survey and toalways include a special offer. If you have been diligent about keeping theire-mails, one e-mail from you alone may generate lots of sales. Don’t forget animportant rule about sending group e-mails: put the e-mail addresses in the Bcc(Blind carbon copy) field instead of the To field or the Cc field so that theiraddress will be invisible to all recipients.

6.Reward your existing clients and customers. Send them a coupon or a small gift, perhaps even justa personal note or letter expressing your appreciation for their business. Themore personalized your gesture is, the better. Remind them that in these hardeconomic times, their business is so important and so valued by you. Stay intouch with them—through e-mail, newsletter or telephone. Let them know whenyou’ve got a new product or service. Even if they’re not in the marketthemselves, they can be turned into ambassadors to tell their friends andfamily.

7.Always be in networking mode. Have a stash of business cards with you at all times, andgive them out generously, even when you hand them out in social settings morethan business settings. That person who gets your card may eventually needwhatever product or service you are selling…or know someone who does. Alwaysask if they have a business card too, and follow up with an e-mail or notesaying how nice it was to meet them. If you find a way to help them or providethem with helpful information, so much the better.

Alwaysuse a signature at the end of your e-mails. It should include some informationalor tantalizing text about your business. Just the other day, I got an e-mailfrom a business associate of my sister’s who does executive coaching. She hadforwarded him an e-mail from me with a compliment about their company Website,and he happened to notice, in my signature, that I did resumés as part of mydesktop publishing and writing business. He wrote me, and we are now incollaboration on ways that he can refer his clients to me if they need helpwith their resumé.

8.Schedule some learning time into every week. One of the hallmarks of successful entrepreneurs istheir mastery of their field. Clients will pay more when they confidence inyour expertise and ability and knowledge of your product or service. We’ve allbeen in stores where the salesperson was unfamiliar with their products and notvery helpful. Contrast that with someone who knew not only the specificationsof the product but was familiar with the potential uses, the situations a buyermight encounter, and prepared to answer almost any question or concern youmight have. This not only increases the chances for a sale, but it vastlyincreases the chances for repeat sales. The sources of your learning willdepend, of course, but look in industry journals, professional associationWebsites, and manufacturers’ product literature (if you sell products). Besidesimpressing others, this knowledge will build self-confidence in you.

9. Makefriends with technology. This is related to both #2 (Automate) and #8 (Learn). Technology has revolutionizedthe ability of entrepreneurs to operate world-class businesses from ahome-based office, especially in the areas of Internet and Communications.Don’t be afraid of it or get overwhelmed by it. Get help when you need it, andbe willing to pay others to do things you don’t want to do yourself. Our ownstaff writer, Yank Elliott, has provided some terrific Tool Reviews of varioussoftware and other technologies that can make a big difference for home-basedbusiness owners. IAHBE members should definitely check the archives for theseexcellent sources of information. Keep an eye on the technology articles in BusinessWeek.comand Entrepreneur.com.Harnessing the power of technology can enable you to create a business presencethat appears to have a much larger staff than otherwise. As with any tool,however, technology can be mis-used, so knowledge is power!

10.Make time for yourself. Why is it that we’ll keep appointments, promises, and commitments toother people faithfully, but we won’t do the same for promises we makeourselves…promises to take time off, to live a healthier lifestyle, to spendmore time learning about our field or trade, to write that article or book, tolearn that language, to visit that aging relative. Make just one more list—a“bucket list” if you will (those things you’d like to do before you “kick thebucket”;). When possible, put a timeframe after the items on your list and referback to it regularly. Put these things into your calendar (or steps toachieving them) the same way you would schedule any other importantappointments.

Itend to “hit the floor running” in the morning, but I’ve changed my dailyroutine to allow at least an hour of quiet time—prayer, contemplation,reflection, and…yes…business thinking. On those days when I adhere to it (andI’m getting much better), I find that my productivity is much better and mysense of well-being soars. I spend more time on the right things, and thebottom line of my business reflects this directly.

Youcannot wait until you have time to do these things. You have to MAKE time to dothem. When you do, the most amazing thing happens: you’ll have more time to dothe things you really want and need to do, and you’ll earn more money for thetime you spend on your business.

 


To Your Success,


Manohar Mattu

Visit My Blog: http://bizsuccess-manohar.blogspot.com/

http://www.linkedin.com/in/mlmattu

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